Abstract
This research paper provides a comprehensive and in-depth analysis of the journalistic and literary contributions of the Tamil monthly magazine 'Om Sakthi'. Established in 1983 by Arutselvar Dr. N. Mahalingam, this magazine stands as a significant milestone in the history of communication. This study establishes how the magazine functions as a "treasure trove of knowledge" across the fields of literature, culture, education, science, and spirituality, moving beyond mere news dissemination.
The paper discusses in detail how journalistic ethics are maintained through the magazine’s form (external structure) and content (internal structure), and how its core concepts have evolved to meet modern-day changes. Specifically, the study analyzes how the short stories featured in the magazine record social realities and how the poems document modern technological shifts using simple language. Ultimately, this research confirms that the magazine, born from Arutselvar’s visionary outlook, serves as a cultural ambassador transcending commercial interests.
References
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